Brand at a Glance | PASSIONAL LOVER (恋火)
Where it comes from
Founded in Guangzhou, China in 2017, PASSIONAL LOVER is a premium makeup brand under the MARUBI Group.
Style & attitude
PASSIONAL LOVER is a "high-quality, minimalist" beauty brand that focuses exclusively on base makeup. With a philosophy of "professional makeup made easy" and a "second-skin" approach, the brand aims to deliver high-performance, long-wear foundations and cushions that feel weightless and look natural. By addressing real-world pain points like smudging and caking, PASSIONAL LOVER empowers modern women to step out with effortless, flawless confidence.
Hero products
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"Invisible" Foundation Series — lightweight, buildable coverage that melts into skin.
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"Smudge-Proof" Foundation Series — ultra-long wear designed to stay put all day.
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PL Invisible Cushion Foundation — a cult favorite for achieving a creamy, "barely-there" finish.
