Brand at a Glance | JOOCYEE (酵色)
Where it comes from
Founded in Shanghai, China in 2019, JOOCYEE is a new-generation independent beauty brand born from a romantic vision of beauty.
Style & attitude
JOOCYEE believes beauty should be within reach, seamlessly integrated into daily life. That’s why it focuses on creating simple, high-quality, easy-to-use products. Infusing every formula and shade with diverse creativity and the latest trends, JOOCYEE empowers a new generation of urban women to explore and cultivate their own unique style. To JOOCYEE, romance is not a luxury, and fashion should never feel distant — it can and should be accessible to everyone.
Hero products
Lip glazes, eyeshadow palettes, and daily essentials for the modern romantic.
