Collection: Girlcult

GIRLCULT is a Shanghai-based makeup brand founded in 2018. With a core philosophy rooted in the "eccentric, romantic, and adventurous," the brand is dedicated to creating visually striking cosmetics that are both trendy and vintage, distant yet intimate.

▪️ Artistic Inspiration: GIRLCULT draws inspiration from diverse artistic forms—from classical oil paintings to modern pop culture, and from traditional Chinese mythology (such as Shan Hai Jing) to internationally beloved IPs (like Sesame Street and Chibi Maruko-chan). This cross-cultural fusion gives the brand’s products rich cultural depth and a unique visual appeal.

▪️ Retro-Innovation Aesthetics: The brand embraces a "retro-innovation" approach, reinterpreting historical and culturally textured art within a contemporary context. In doing so, GIRLCULT not only delivers fresh visual excitement but also offers a distinctive aesthetic experience.

▪️ Narrative and Immersive Experience: More than just makeup, GIRLCULT’s products serve as vessels for storytelling. Each collection revolves around a specific theme—such as the "Old Religion Series," "Shan Hai Series," or "Utopia Series"—and uses thoughtful design and packaging to tell a unique story, fostering emotional resonance with users.