Collection: Girlcult

Brand at a Glance | Girlcult

Where it comes from
Founded in Shanghai, China in 2018.

Style & attitude
Girlcult is a quirky, story-driven makeup brand with a core philosophy rooted in the "eccentric, romantic, and adventurous." It blends classical art, pop culture, and mythology to create visually striking cosmetics that are both trendy and nostalgic — perfect for those who love bold self-expression.

Hero products
Emotional Blush Series, Strange Tales Eyeshadow Palettes, Lovers' Prattle Lip Glaze.